Imagine this scenario: You have a well-thought and well-designed website, you have an effective Search Engine Marketing (SEM) campaign, and your website generates huge traffic. However, your conversion funnel is flunking.
Don’t fuss! Here are five tips on how you can resolve your conversion funnel dilemma.
Use Funnel Visualization
Setting up funnel visualization on your Google Analytics will help you find out where users are dropping off from your website. Aside from knowing when people leave, this feature will give you a clue as to why your visitors are going away. If you don’t have funnel visualization on your Google Analytics yet, it’s time that you set up one now.
Analyze Your Lead Forms
Look over your lead forms and see whether each field you’re asking for is necessary. You should always bear in mind that submitting many forms can be annoying for your potential customers. Therefore, check whether you can trim down your forms to make the process simpler.
Test Your Page
Ask your family or friends to test your page. Let them go through the conversion process, and tell them what you want your visitors to accomplish. Take note of how long it takes for them to finish the whole process, and listen to their feedback. Additionally, study your website’s error logs and load speed to make sure that technical issues aren’t the reason why your conversion funnel is flunking. That way, you’ll know when your conversion funnel needs a revamp.
Retarget Your Visitors
It’s fine if people are dropping off your website, since not all site visitors actually convert and undergo the purchasing process. However, you must do something to bring them back. If you collect your visitor’s contact information early on, send them a follow-up message and encourage them to return. Convince them to buy something from your website by giving them a discount code or free shipping.
Having an accessible customer service is one way that you can build trust with your customers. It’s also a good idea to display the logo of an online verification service like BBB, Verisign or TRUSTe. The good thing about these providers is that they let you run A/B test on your page, and they also measure your website’s conversion rate. In turn, you’re becoming a trustworthy online merchant while analyzing your website’s return of investment.
In general, high website traffic doesn’t necessarily translate to increase in sales. Targeting your potential customers requires an efficient website with a simple user interface and purchasing process. Hence, ruling out all your website’s issues can resolve your conversion funnel dilemma.