Have you heard of Blekko yet? If not, you’re not exactly in the minority. While it’s gained plenty of media attention in the last few months, it’s still far from a “big player” in the world of the web. That doesn’t mean it will stay that way, though. In the seven months that Blekko has been around, it has received enough attention that the site now received millions of monthly searches from roughly 750,000 unique monthly visitors. Now Blekko will be receiving even more exposure thanks to a partnership with Flipboard, one of the most downloaded iPad applications.
What is Flipboard? Described as a “fast, beautiful way to flip through the news, photos, and updates your friends are sharing” through social networks and other sites, Flipboard was the very first “social media magazine.” More importantly, it’s one of the 25 most downloaded applications from the Apple Store, was named the iPad App of the Year in 2010, and and was recognized as one of the top 50 innovations of 2010 by TIME magazine. So what does this major app have to gain from grouping with a fairly new search engine?
The answer lies in Blekko’s two major advantages: Blekko uses “human curation” to organize the web and they absolutely hate spam. Spam, or thin content, has been banned without hesitation when discovered – sometimes even when only suspected – in the Blekko search index (kind of reminds you of Soviet Russia, right?). Further, users can search for specific types of content by using “slashtags.” These simple descriptive commands allow users to receive more specific content, so a search for “Osama Bin Laden /liberal” will yield very different results than “Osama Bin Laden /conservative.” These two advantages are now being applied to Flipboard’s RSS search, giving Blekko an immense amount of new exposure.